The Way Technology Can Fix the Rift and Rivalry.
A business could seriously suffer if the marketing and sales teams do not get on. It’s quite common for marketing and sales departments to have differences in regards to business. More than half of entrepreneurs aren’t delighted with the level of communication between groups and over fifty percent of their sales team are similarly not okay with all the support from the marketing teams. The company can terribly suffer if the teams don’t get along. There are several office-based activities that could be implemented to curb this. Technology should be considered.
Communicate and Join forces better.
Poor communication and poor teamwork leads to lack of understanding between the two teams. When the teams do not speak to each other working together becomes a problem. This may be simply slack station, more structured that may take the form of routine morning meetings to be able to keep tabs on what is going on in the business. Both teams need to collaborate better because they both depend on each other. Marketing have all of the info that the sales require to close leads. On the other hand, sales staff have all the precious insight into customer issues. Should they collaborate on creating content, they have the ability to generate invaluable assets for customers. Using collaborative project management software packages may be helpful.
Have an agreed SLA.
An agency level agreement is a good place to start because both marketing and sales need to be aware of where they stand and what the other expects. It requires to be clearly outlined, reviewed, traced and measured. Your staff must outline everything from purchaser personas and lead inceptions to finish aims and hand-offs.
Make a consistent Buyer travel.
Customers expect a seamless experience from the second they start looking for a purchase to the minute it is completed. Many companies end up struggling with a large bump in the road as the customers are transferred from marketing domains to sales. Sales and marketing should work together all through the travel checking content with each other and keeping in mind that mails will make sense as the hand off is completed.
Use technology to Produce a single source of fact.
Sometimes rifts Aren’t Only brought on by egos but from the current business process and technology. You require one source of facts between the departments to stop unnecessary misunderstandings. This is the area where integration platforms come in. Trying celigo-the smart cloud integration platform as service will enable you to bring together separate applications, ensuring that you up to date data. You could make the transition from lead to customer as smooth as possible and in the end much faster than when you are tied to using two applications.